Tuesday, November 25, 2008

Customized Advertising.

I have been to many pharmacies, and some of them have their own little tellies, advertising services and supplements.

I have told my boss about this, and he was initially not very convinced about the power of indoor advertising. Imagine, the chances of a customer picking up a brochure is far less than captivating and moving images. What better way to promote the product of the week with digital signage? I bet the customer would think 'Hey, I wanted to get that.' Worst case scenario, is that he or she doesn't need it. What have we got to lose? At least we got our message across.

Got to brush up my convincing skill a little bit more.

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